Patricia Bragg, a reputation related to apple cider vinegar and different “dwell” meals, died on August 10 on the age of 94, the corporate introduced on Friday. Bragg had been CEO of the corporate for greater than 40 years and established it “as a number one pure client packaged items model,” the press launch acknowledged.
She was born Patricia Pendleton within the Bay Space in 1929, transferring to Southern California and assembly Robert C. Bragg, whom she married in 1952. He was the son of Paul C. Bragg, who was one thing of a controversial well being and health lecturer, in response to Wikipedia. Paul C. Bragg began the precursor firm to Bragg Dwell Meals Merchandise LLC in 1912, in response to the corporate. Bragg’s is now situated in Goleta’s Winchester Canyon.
Patricia Bragg remained concerned within the firm after her husband’s dying, assuming management of the corporate within the Nineteen Seventies. She partnered along with her father-in-law to advocate for healthful way of life selections and holistic well-being, till Paul Bragg’s dying in 1976. As CEO, Patricia added product traces akin to flavored apple-cider-vinegar drinks — fermented drinks that comprise residing microorganisms and are “dwell” — and dietary yeast seasoning.
In 2019, the corporate was bought by a consortium of buyers, together with household pal Katy Perry. Patricia opened the Patricia and Paul Bragg Basis the identical 12 months which funds grants to nonprofits working to “enhance the lives of individuals, animals, and the planet.”