Figueroa Mountain Brewing has been crushing it for years with their intelligent and interesting label and may designs, and now they’ve 4 worldwide Craft Beer Advertising Awards (CBMAS) to indicate for it.
Their awards, introduced lately on the 2023 Craft Brewers Convention in Nashville, TN, included 4 wins (two International and two Gold). The International Crushie awards had been for the Core Lineup Collection (Finest Can Design / Finest Beer Collection), and their Rebrand (Finest Inventive Branding / Finest Brewery Rebrand); with Gold Crushies awarded for the Shandy Collection (Finest Can Design / Finest Beer Collection), and the Hoppy Poppy IPA (Finest Bottle Design).
Figueroa Mountain Brewing has labored with Blindtiger Design since Jim and Jaime Dietenhofer began conceiving of the Buellton–based mostly brewery (it was formally established in 2010), and regionally impressed, beer-specific paintings has at all times been on the core of the model, with illustrations impressed by the Central Coast.
The Seattle–based mostly company, which makes a speciality of craft drinks, labored on the rebrand rollout in addition to the creation of the brand new Santa Barbara shandy collection that includes native fruit, with featured flavors and designs together with citrus, watermelon, mango lemonade, and hibiscus lime.
The Blindtiger web site states, “This up to date model marks a brand new chapter in Figueroa Mountain’s historical past, whereas staying true to their previous.”
“It was vital for us to indicate our Fig Fam that though our look has been up to date, our values haven’t modified,” says Jaime Dietenhofer, President of Figueroa Mountain Brewery, “we’re nonetheless evolving, nonetheless pushing ahead, and nonetheless unbiased.”
A variety of entries for CBMAS had been obtained from each area of the world, stated the organizers. “We had been so impressed by the sheer creativity, innovation, and caliber of selling displayed in entries this 12 months in each class,” says CBMAS Co-Founder Jim McCune, “Greater than 600 trade skilled judges from around the globe had their work lower out for them this 12 months!”
The Craft Beer Advertising Awards was established in 2019 to provide recognition to the perfect of the perfect within the advertising and marketing realm of the brewing trade. With classes that vary from the “Finest Can Design” to “Coolest Taproom,” and “Finest Web site Design” to “Finest Unique Movies,” there’s a possibility to showcase the perfect work in each space of selling within the brewing trade.
